Case studies · Strategy, execution & measurement

SEO work should be clear. So should the evidence.

Explore how Local Grow 360 approaches search visibility, website improvements and lead measurement. Each published case study should explain the business context, the work completed, the timeframe and the outcomes that can be supported by real project data.

01 How to read our work

Every case study should answer three important questions.

A useful case study connects the strategy to the work and the work to measurable business outcomes. We will not present a ranking change or a website visit as a confirmed lead unless the tracking supports that conclusion.

01

What was the business trying to solve?

Understand the service area, audience, competition, website condition and the specific problem the project set out to address.

02

What work was actually delivered?

Review the SEO, content, website, local visibility or conversion improvements that were implemented—not just recommendations on a slide.

03

What changed, and how do we know?

See the measurement period, comparison baseline, source data and caveats behind every reported outcome.

02 Case study library

Explore projects by business need.

Use the filters to explore illustrative project scopes. These examples describe possible work, not published client results.

01
Local SEO · Illustrative scope

Local visibility and qualified enquiry growth

Document the starting point, target services, local search work and verified enquiry outcomes for an approved local-business project.

Local SEOGoogle Business ProfileLead tracking
Illustrative project — no client results claimed ↗
02
Technical SEO · Illustrative scope

Technical fixes and search performance

Explain the verified crawl, indexing, site structure or performance issues addressed and compare Search Console data across a defined period.

Technical SEOIndexingSearch Console
Illustrative project — no client results claimed ↗
03
Website & conversion · Illustrative scope

Service pages built around customer intent

Show how page structure, service information, internal links and conversion paths were improved, with evidence for any reported impact.

Content structureInternal linkingConversion UX
Illustrative project — no client results claimed ↗
04
Multi-location SEO · Illustrative scope

Location architecture without thin pages

Document how a multi-location business organised parent and local pages, mapped unique intent and connected relevant services to each market.

Location SEOPage architectureInternal links
Illustrative project — no client results claimed ↗
05
Local search · Illustrative scope

Service-area business search strategy

Show the real service footprint, eligible business profile setup, service-specific landing pages and the way calls and forms were validated.

Service-area SEOLocal pagesMeasurement
Illustrative project — no client results claimed ↗
06
Search & content · Illustrative scope

Content improvements tied to search intent

Describe how keyword mapping, content updates and internal links were prioritised—and separate completed work from planned recommendations.

Keyword mappingOn-page SEOContent quality
Illustrative project — no client results claimed ↗

These examples describe types of work we can discuss. They do not represent published client results or guaranteed outcomes.

03 Evidence standards

Numbers need context.

SEO metrics can move for many reasons. A responsible case study makes it possible for readers to understand what was measured, what changed and what the data does—and does not—prove.

What every published case study should include

1

Project scope and timeframe

Services delivered, relevant locations, implementation dates and the reporting window.

2

Comparable before-and-after data

Clear dates, a consistent comparison, and sources such as Search Console, analytics or business profile reports when available.

3

Honest lead attribution

Distinguish impressions, clicks, calls, form submissions, qualified enquiries and booked work.

4

Client permission and privacy

Use client names, screenshots, logos and business details only when publication is authorised.

05 Talk about your project

Want a clear plan for your own search visibility?

Tell us about your website, service area and business goals. We can discuss what should be measured before setting expectations.