Over the last six months, SEO performance showed remarkable growth. Clicks increased from 563 to 1.8K, impressions climbed from 230K to 330K, CTR rose from 0.2% to 0.5%, and the average position improved from 36.5 to 27.9. This progress highlights stronger search visibility, higher engagement, and steady ranking improvements, reflecting the impact of consistent optimization efforts.
Getting found online was a major challenge for Road to Desolation, a premier gravel cycling event in the Karoo. Despite having a well-designed website and a unique offering, they struggled to reach the right audience gravel riders and endurance athletes actively searching for events like theirs. After trying various digital marketing approaches with limited success, they partnered with LocalGrow360 and that made all the difference. With a focused SEO strategy, transparent execution, and performance-driven tactics, LocalGrow360 helped them gain the visibility they needed to connect with their ideal participants and effectively grow their digital presence.
Road to Desolation, a premier gravel cycling event in the Karoo, had everything in place—an exceptional experience, a professional website, and a passionate team—but still struggled to reach the right audience online. Despite previous marketing efforts, they weren’t appearing in relevant search results, and the event wasn’t gaining the visibility it deserved among gravel riders and endurance athletes.
That changed when they partnered with LocalGrow360. Our team implemented a strategic local SEO plan focused on high-intent keywords, optimized their Google Business Profile (GBP), and refined on-page content to match what serious cyclists were actively searching for. We also developed geo-targeted landing pages, ensured accurate local citations, and strengthened their online reputation through a consistent content and visibility strategy.
Faisal Rehman
Owner
Getting visibility online was a major challenge for us. We had a great website and an incredible event, but we just weren’t reaching the right audience. After trying multiple marketing avenues with little to no results, we partnered with LocalGrow360—and everything changed. Their team quickly earned our trust with their transparency and clear strategy. For the first time, we truly understood what was being done and why it mattered. Now, we’re seeing real engagement from our target audience, and every marketing dollar is making a meaningful impact. It’s been one of the best decisions we’ve made for growing the event.
Using Proven Local SEO Strategies, Local Grow 360’s Experts Help Businesses Get Found and Grow Online
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At Local Grow 360, we specialize in helping local businesses grow through Local SEO, website development, targeted ads, video marketing, and GMB optimization Graphic Design. Whether you’re looking for higher rankings, more leads, or increased visibility, we provide data-driven strategies that deliver real results.
